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It’s high time the phrase lost the prefix “Digital”. Let’s call it marketing. Since the Lion share of potential customers spends a great deal of time online, marketers try to communicate and converse with them on digital platforms. Wherever the audience goes, the brands follow the suite. They should. Or else, they will lose the race of grabbing their attention and convert. Marketing is always marketing and now just the platforms are digital. Now, you may ask, is there anything unique or special about digital marketing when compared to traditional channels. Yes. A lot. Continue Reading>>
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